Accomplished professional with a proven record of success in business development, marketing, sales, translation, and other cross-cultural services for a variety of businesses including publishing, e-commerce, and international trade. Bilingual in both English and Spanish. Latin America’s culture expert and recognized for high quality translations, interpretations and transcriptions services.

Business Development and Consulting.

  • Over 10 years experience in planning, establishing, and expanding business according to customer requirements and market needs.
  • Experienced in creating strategic business plans and securing start-up capital.
  • Founded E-S Business Solutions to provide cross-cultural services to businesses working internationally or in a multicultural environment. Services include translation, country specific training, and cultural competence.
  • Developed and maintained international partnerships for ECNext, Inc., a provider of e-commerce solutions to commercial publishers such as the Economist, Standard & Poor’s, Roper ASW and Freedonia. Partners included Mercado Magazine (Argentina), OutSource Korea (Korea) and Abacus (Great Britain).
  • Founded Trade Point Argentina, one of 16 original United Nations Conference on Trade and Development (UNCTAD) trade points, to facilitate trade for Argentinean importers and exporters.
  • Developed a comprehensive export promotion program for the Santa Fe, Argentina, Ministry of Commerce, including the management of 4 trade missions to Brazil, Paraguay, South Africa and Hong Kong.
  • Provided consulting to Argentinean businesses that wanted to expand their export sales by assisting with market research, marketing plan development, product packaging and export documentation requirements.
  • Sales and Marketing.

  • Planned, coordinated and conducted market research in publishing, e-commerce and international trade.
  • Responsible for developing and managing marketing programs for ECNext.
  • o Achieved 60% growth in ECNext branded site revenues in 9 months.
    o Achieved 200% growth in assigned ECNext customer site revenues.

  • Developed strategic marketing and sales plans for over 20 Argentinean businesses resulting in a significant increase in sales.

Executive training.

  • Conducted training for each new business partner on ECNext’s e-commerce solution.
  • Created ComMarket, a detailed e-commerce site training guide for all ECNext customers and partner sites, resulting in shorter “time-to-revenue” cycles for all new sites.
  • Developed and conducted training course (“How to Increase Profits through Exporting”) for Argentinean businesses.

Management and Business Partner Relationships.

  • Responsible for managing the International Trade Division for the Santa Fe, Argentina Ministry of Commerce.

Spanish Instruction and Translation

  • Spanish Instructor at the Ohio State University.
  • Private tutoring and instruction for students and executives.
  • Translator and Interpreter
  • Latin America Cultural Trainer


Customized Spanish Instructor – Translator at ADS Inc; Hilliard. OH (May 2010-Present)

Spanish Instructor-Translator at Abbot Inc, New Albany OH (May 2010-2012)

Spanish Instructor-Translator at Cardinal Health,Dublin OH. (May 2010-Present)

Spanish Instructor & Translator Limited Less Solutions;New Albany, OH (April 2008- Dec)

Founder and Executive Director, E-S Business Solutions,Columbus, OH (March 2007-Present)

Interpreter for International Language Center (June 2009-Present)

Spanish Instructor, The Ohio State University, Columbus, OH (May 2003 – Dec 2003 )

Marketing Manager, ECNext, Inc.,Columbus, OH (Oct. 2001-Jul. 2002)

Business Development Manager, ECNext, Inc., Columbus, OH (May 1999-Sept. 2001)

Account Manager, ECNext, Inc., Columbus, OH (Jan. 1997-Apr. 1999)

Founder and Executive Director, Trade Point Argentina, Santa Fe, Argentina (Jan. 1995-Oct. 1997)

International Trade Director, Ministry of Commerce,Santa Fe, Argentina (Jan.1995-Feb. 1996)


  • Catholic University of Cordoba, Degree in Political Science & International Relations, with honors


  • Active member of the Dublin Art League and frequent exhibitor at its exhibitions.
  • Speaker at major international trade programs, conferences and symposiums.
  • Frequent author on international trade in regional, national and international business publications.
  • Author of Spanish Instructive Agenda for Business (2008).
  • Author of Spanish Instructive Planner 1 (2010),
  • Author of A Primer for Spanish Language, Culture and Economics (2011).
  • Author of Latin America Multicultural Training (2013).
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    About the Books

    Author Lucila Ortiz offers an easy Spanish reference guide for business's people; travelers and anyone that has the desire to learn the Spanish Language and Culture. Trade is one of the most enduring issues in the contemporary US-Latin America relations. To strengthen the development of this trade relationship, author Lucila Ortiz presents the Spanish Instructive Planner: Spanish for Beguiners, and A Primer for Spanish Language, Culture and Economics; an informative guide that helps English-speaking individuals grasp, manage, understand, and conduct business in Spanish, and for all travelers as well.


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