Accomplished professional with a proven record of success in business development, marketing, sales, translation, and other cross-cultural services for a variety of businesses including publishing, e-commerce, and international trade. Bilingual in both English and Spanish. Latin America’s culture expert and recognized for high quality translations, interpretations and transcriptions services.

Business Development and Consulting.

  • Over 10 years experience in planning, establishing, and expanding business according to customer requirements and market needs.
  • Experienced in creating strategic business plans and securing start-up capital.
  • Founded E-S Business Solutions to provide cross-cultural services to businesses working internationally or in a multicultural environment. Services include translation, country specific training, and cultural competence.
  • Developed and maintained international partnerships for ECNext, Inc., a provider of e-commerce solutions to commercial publishers such as the Economist, Standard & Poor’s, Roper ASW and Freedonia. Partners included Mercado Magazine (Argentina), OutSource Korea (Korea) and Abacus (Great Britain).
  • Founded Trade Point Argentina, one of 16 original United Nations Conference on Trade and Development (UNCTAD) trade points, to facilitate trade for Argentinean importers and exporters.
  • Developed a comprehensive export promotion program for the Santa Fe, Argentina, Ministry of Commerce, including the management of 4 trade missions to Brazil, Paraguay, South Africa and Hong Kong.
  • Provided consulting to Argentinean businesses that wanted to expand their export sales by assisting with market research, marketing plan development, product packaging and export documentation requirements.
  • Sales and Marketing.

  • Planned, coordinated and conducted market research in publishing, e-commerce and international trade.
  • Responsible for developing and managing marketing programs for ECNext.
  • o Achieved 60% growth in ECNext branded site revenues in 9 months.
    o Achieved 200% growth in assigned ECNext customer site revenues.

  • Developed strategic marketing and sales plans for over 20 Argentinean businesses resulting in a significant increase in sales.

Executive training.

  • Conducted training for each new business partner on ECNext’s e-commerce solution.
  • Created ComMarket, a detailed e-commerce site training guide for all ECNext customers and partner sites, resulting in shorter “time-to-revenue” cycles for all new sites.
  • Developed and conducted training course (“How to Increase Profits through Exporting”) for Argentinean businesses.

Management and Business Partner Relationships.

  • Responsible for managing the International Trade Division for the Santa Fe, Argentina Ministry of Commerce.

Spanish Instruction and Translation

  • Spanish Instructor at the Ohio State University.
  • Private tutoring and instruction for students and executives.
  • Translator and Interpreter
  • Latin America Cultural Trainer


Customized Spanish Instructor – Translator at ADS Inc; Hilliard. OH (May 2010-Present)

Spanish Instructor-Translator at Abbot Inc, New Albany OH (May 2010-2012)

Spanish Instructor-Translator at Cardinal Health,Dublin OH. (May 2010-Present)

Spanish Instructor & Translator Limited Less Solutions;New Albany, OH (April 2008- Dec)

Founder and Executive Director, E-S Business Solutions,Columbus, OH (March 2007-Present)

Interpreter for International Language Center (June 2009-Present)

Spanish Instructor, The Ohio State University, Columbus, OH (May 2003 – Dec 2003 )

Marketing Manager, ECNext, Inc.,Columbus, OH (Oct. 2001-Jul. 2002)

Business Development Manager, ECNext, Inc., Columbus, OH (May 1999-Sept. 2001)

Account Manager, ECNext, Inc., Columbus, OH (Jan. 1997-Apr. 1999)

Founder and Executive Director, Trade Point Argentina, Santa Fe, Argentina (Jan. 1995-Oct. 1997)

International Trade Director, Ministry of Commerce,Santa Fe, Argentina (Jan.1995-Feb. 1996)


  • Catholic University of Cordoba, Degree in Political Science & International Relations, with honors


  • Active member of the Dublin Art League and frequent exhibitor at its exhibitions.
  • Speaker at major international trade programs, conferences and symposiums.
  • Frequent author on international trade in regional, national and international business publications.
  • Author of Spanish Instructive Agenda for Business (2008).
  • Author of Spanish Instructive Planner 1 (2010),
  • Author of A Primer for Spanish Language, Culture and Economics (2011).
  • Author of Latin America Multicultural Training (2013).
  • Quotes

  • Lucila has been great help in assisting me in learning Spanish. She has an intense style of immersing you in all aspects of the Spanish language. Through working with Lucila for 18 months, I am now able to carry basic conversation, have a thorough understanding of most of the key Spanish grammar and have developed reading and listening skills. I am further along with my Spanish skills than I expected to be at this point in time, when I started 18 months ago.Her holistic teaching style and learning process causes for excellent retention of the topics covered during class. It also allows you to apply what you have learned immediately in your daily personal or professional life.Lucila has a teaching style that allows you to learn the many aspects of Spanish without getting bored in the process. She has the ability to tailor the classes to meet your individual personal and professional interests. — Ewout Leeuwenburg

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    About the Books

    Author Lucila Ortiz offers an easy Spanish reference guide for business's people; travelers and anyone that has the desire to learn the Spanish Language and Culture. Trade is one of the most enduring issues in the contemporary US-Latin America relations. To strengthen the development of this trade relationship, author Lucila Ortiz presents the Spanish Instructive Planner: Spanish for Beguiners, and A Primer for Spanish Language, Culture and Economics; an informative guide that helps English-speaking individuals grasp, manage, understand, and conduct business in Spanish, and for all travelers as well.


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